A Prada watch for your Prada phone ?

As if having a designer phone wasn't enough, now you need a designer watch to go with it. Wait a second that first sentence sounds quite absurd, so allow me to elaborate. Designer watches have been all the rage since the watch was invented but designer phones ? Well in recent times designers have started to collaborate with anyone, it has gotten so crazy that if you really wanted you could have designer finger nails. Designers such as Dolce & Gabbana and Armani have also done phones in recent times. But Prada have taken it a step forward by releasing a collection to match your designer phone. Well maybe not a collection but they have bought out a watch which has the soul purpose of being an accessory to your new mobile phone. The watch (which costs £250) can be synced using bluetooth to your phone allowing you to see who's calling and read text messages by just looking at your wrist rather than reaching in to your pocket. I personally think the idea is a genius example of cross marketing.