Being safe is cool

Only if you're rocking this joint. French helmet maker is making safety cool again by bringing out some of the most dope looking helmets created by man. The only way you can get a helmet flier is if you're an astronaut. Les Ateliers Ruby Helmets collection is inspired by Steve McQueen (who is absolutely legendary) and science fiction, which gives them a unique look. So if you have a bike,scooter or anything which requires a helmet(or doesn't) you should cop this helmet which is available at Selfridges or Harvey Nichols.